Product areas
Six product areas, one canon. Strategy, Content, Creative, Intel, Guard, Canvas.
NeoIQ runs six product areas. Each has one job. All six read the same canon.
Media placeholder. Demo video, ~60 seconds. Path:
/docs/media/six-workspaces-tour.mp4. Shows: the home screen, the sidebar
with six product areas, a single brief moving from Strategy Studio through
Content Engine and Brand Guard.
The six product areas
| Product area | Hero verb | What it produces |
|---|---|---|
| Strategy Studio | Brief. | Positioning artifacts, messaging frameworks, briefs. |
| Content Engine | Draft. | Multi-channel copy from a single source. |
| Creative Lab | Iterate. | Asset drafts, grids, shortlists. |
| Intel Desk | Track. | Competitive feeds, weekly digests. |
| Brand Guard | Review. | Verdicts. Audit trail. |
| Open Canvas | Explore. | Freeform work. Cross-area queries. |
How handoffs work
Output from one product area becomes input to another through a named handoff. Every handoff is recorded in Brand Guard.
A typical workflow:
- Brief the campaign in Strategy Studio.
- Send the brief to Content Engine. Drafts appear per channel.
- Send the visual assets to Creative Lab. Iterations follow.
- Brand Guard reviews every output produced. The verdict shows in the product area where the output was authored.
The handoff button names the consequence. "Send to Content Engine" loads the brief into Content Engine and prepares the channel set.
Tone differs per product area
The voice shifts by product area. The matrix is fixed:
| Product area | Formality | Warmth | Certainty | Brevity |
|---|---|---|---|---|
| Strategy Studio | 40 | 35 | 35 | 25 |
| Content Engine | 35 | 45 | 30 | 30 |
| Creative Lab | 30 | 50 | 40 | 35 |
| Intel Desk | 60 | 25 | 20 | 25 |
| Brand Guard | 75 | 10 | 5 | 15 |
| Open Canvas | 35 | 40 | 30 | 35 |
Lower number, more formal, cool, certain, or terse. Higher number, more casual, warm, hedged, or expansive.
Brand Guard sits cool, certain, and terse on every axis. Compliance copy must not warm up. Strategy Studio is the most terse AI surface because it streams.