Creative Lab
Asset drafts. Iteration grids. Review and select.
Creative Lab is the visual side of the workflow. It drafts assets, iterates on variants, and produces a shortlist for human review.
Media placeholder. Animated GIF, ~30 seconds. Path:
/docs/media/creative-lab-iteration-grid.gif. Shows: 12 variants in a grid,
the operator selecting three to refine, the agent producing the next
iteration.
What Creative Lab runs
| Workflow | What it produces |
|---|---|
| Iteration grid | A grid of variants on one prompt. The operator selects, the agent iterates. |
| Asset draft | A single named asset against a brief or canon section. |
| Shortlist | The selected variants ready for handoff or download. |
| Brand-aligned variation | Variants of an existing asset that respect logo, color, typography rules. |
The grid pattern
The default Creative Lab session opens as a grid. The operator sees:
- Three to twelve variants on one prompt.
- A selection control on each variant.
- An "iterate" action on the selection.
Selecting variants and iterating produces the next grid. The agent learns from selection patterns.
Reading from Brand Brain
Creative Lab reads Visual system, Voice, Guardrails. Every grid is bounded by the canon's visual rules. Logo placement, color palette, typography choices come from the canon, not from defaults.
Handoff between product areas
| Direction | What happens |
|---|---|
| To Brand Guard | Every shortlisted asset is reviewed against the visual guardrails. |
| To Content Engine | Asset descriptions and alt text are written into the channel-specific copy. |
| To Open Canvas | The shortlist becomes a Open Canvas block for freeform composition. |
Tone
Formality 30, Warmth 50, Certainty 40, Brevity 35. The warmest product area because creative work earns a slightly longer breath.