Intel Desk
Competitive feeds. Benchmarks. Weekly digests.
Intel Desk watches the market the brand competes in. Competitor moves. Category trends. Channel benchmarks. Weekly digests.
Media placeholder. Demo video, ~40 seconds. Path:
/docs/media/intel-desk-weekly-digest.mp4. Shows: the weekly digest layout,
three competitor moves, a trend radar, a "send to Strategy Studio" action.
What Intel Desk runs
| Workflow | What it produces |
|---|---|
| Competitor scan | Named competitors monitored across web, social, ads, press. |
| Trend radar | Category-level signals ranked by velocity. |
| Channel benchmark | Where the brand sits versus competitors per channel. |
| Weekly digest | A one-page summary delivered to the operator's home screen. |
The digest format
Every weekly digest opens with a header in the kicker style:
THIS WEEK · 6 MARKETS · 142 OUTPUTS
Then the digest reads as named items per market:
- KSA. Approval rate held at 93%. No drift.
- UAE. Voice usage +18% week over week.
- EGY. 2 outputs blocked by Brand Guard. Both unverified sources.
Numbers are real. The operator can click any line to see the underlying record.
Reading from Brand Brain
Intel Desk reads Competitive frame, Audiences, Channels. The brand defines the question. Intel Desk supplies the answer.
Handoff to Strategy Studio
A trend or competitor move can become a brief in one named action. Intel Desk pre-fills the brief with the trend signal, the competitor move, and the affected market.
Tone
Formality 60, Warmth 25, Certainty 20, Brevity 25. Cool and terse. Intel Desk reads like a brief from a research analyst.