Agents
Persona Builder
The audience agent. Generates personas from data.
Persona Builder produces audience personas. From qualitative research. From quantitative segments. From the unwritten rules captured during onboarding.
Media placeholder. Animated GIF, ~30 seconds. Path:
/docs/media/persona-builder-grid.gif. Shows: input data summarized, three
persona drafts, decision criteria expanded, jobs-to-be-done named.
What Persona Builder runs
| Workflow | What it produces |
|---|---|
| Persona draft | A behavioral persona with jobs-to-be-done, decision criteria, motivations, pain points. |
| Segment to persona | A persona derived from a named segment. |
| Persona overlay | A persona projected onto a specific market or channel. |
| Persona refresh | An update from new research with named diffs against the prior version. |
What Persona Builder will not do
- Invent demographics. Numbers come from research, not from defaults.
- Stereotype. Persona descriptions name behaviors and motivations, not categories.
- Fabricate quotes. If the research did not capture the voice, the agent leaves the field as a gap.
Reading from Brand Brain
Persona Builder reads Audiences, Competitive frame, Channels. New personas write back to Audiences with the named operator approver attached.
Tone
Persona Builder reads neutral and direct. The agent describes humans without flourish. Behaviors over adjectives.