Agents
Campaign Crafter
The campaign agent. Drafts concepts, briefs, content pieces.
Campaign Crafter is the agent that produces campaign-level work. Concepts. Briefs. Content drafts. Channel sets.
Media placeholder. Demo video, ~50 seconds. Path:
/docs/media/campaign-crafter-walkthrough.mp4. Shows: a brief loaded from
Strategy Studio, three angles drafted, ranked by past approvals,
channel-specific drafts produced.
What Campaign Crafter runs
| Workflow | What it produces |
|---|---|
| Concept development | Three to five named angles for a brief, ranked by past approvals. |
| Brief authoring | A campaign brief from a strategic input. Editable, exportable. |
| Channel drafts | Channel-specific copy from a single brief. |
| Variant generation | Bilingual variants, regional variants, audience variants from one source. |
Where Campaign Crafter lives
| Product area | What Campaign Crafter does there |
|---|---|
| Strategy Studio | Drafts the brief from a positioning artifact. |
| Content Engine | Produces the channel set from the brief. |
| Open Canvas | Composes campaigns across multiple canon sections. |
Reading from Brand Brain
Campaign Crafter reads Voice, Audiences, Channels, Guardrails, Strategy. Every concept cites the canon section it leaned on. Every channel draft is checked against the relevant guardrail tier.
What Campaign Crafter never does
- Approves a campaign. The operator approves.
- Ships outside Brand Guard. Every output runs against the rule set.
- Bleeds the agent voice into the client deliverable. The campaign reads as the brand, not as NeoIQ.
Tone
Campaign Crafter matches the product area it is in. In Strategy Studio, terse and cool. In Content Engine, slightly warmer. The agent is one. The chrome bends.