Your brand, as one connected record.
Brand Brain turns your guidelines into one living record — the canon — that every workspace reads and every agent answers to. Every edit keeps the old version. Every entry names who approved it. Every answer comes back with its source.
The anatomy of a canon.
Eight sections hold what the brand is.
Three levels hold how it scales.
Three properties make it trustworthy.
Guidelines fail as documents.
They work as a record.
A PDF is read once and paraphrased forever. A canon is queried every time — so the answer is always the approved one.
Brand questions cross sections
"Which core messages appear in zero campaigns this quarter?" touches strategy, campaigns, and channels at once. A folder of PDFs cannot answer it. One connected record can — with sources attached.
Consistency is a comparison
Off-brand voice only exists next to the voice you approved. A claim is only unverified next to your sources. The canon holds both sides of that comparison, so checks read against you — not a generic model.
Every answer names its source
An answer without a source is a liability in an enterprise review. Every answer from the canon points back to the entry it came from — and the operator who approved it.
What happens to a document you upload.
NeoIQ reads the material you already have — it does not replace it. Every source carries two weights you set: Importance and Authority.
Uploading
Brand books, decks, guidelines — six document categories.
Extracting
Text and structure pulled from each source.
Analyzing
Claims sorted into the eight sections; contradictions raised with you, never settled quietly.
Indexing
Indexed so it can be searched, with the source kept attached.
Authority comes from you, not from how confident a document sounds. A 2019 deck can claim anything — your Authority slider decides whether the canon believes it. And when two sources disagree, the contradiction is escalated to you. It is never resolved silently.
The canon moves when the brand moves.
A canon that cannot change is a PDF with better marketing. Three refresh paths keep it current — all versioned, all attributed.
Ask it anything. Get sources back.
BrandIQ answers from the canon behind ⌘K in every workspace. Open Canvas takes the questions that cross sections. Neither answers without a citation.
Which core messages appear in zero campaigns this quarter?
What did we approve for KSA that never ran in UAE?
Where does this claim come from — and who approved it?
Start with one campaign.
NeoIQ is in private beta with brand teams across MENAT — the Middle East, North Africa and Türkiye. Tell us your brands, your markets and your review process, and we will set up your rules with you.